About the App

An Integration Module within the iMIS Bridge powered by ATS platform

Key Features

• Ability to push contacts from iMIS to HubSpot via an IQA. This will dynamically create and populate new columns in HubSpot that are added to the IQA.
• Ability to push mailing lists from iMIS to HubSpot via IQAs. This will dynamically create and populate new mailing lists in HubSpot based on creating an IQA.
• Ability to retrieve mailing activity from HubSpot and update iMIS with opens, clicks, unsubscribes
• Ability to create communication tokens to be able to be inserted into your emails to allow readers to update communication preferences in iMIS without logging in.

Supported Use Cases

• You can use HubSpot as an email platform. By creating an IQA of contacts in iMIS, those can be synched on a regular basis to HubSpot. Any custom demographics such as paid through date or join date can be added to the IQA as columns. The data in those columns will be synched to HubSpot. If the demographic doesn’t exist in HubSpot, the bridge will dynamically create a new field for that column and start populating it. Using the Mailing List setup, you can create one or more IQA’s of mailing lists. Similarly if those mailing lists don’t exist in HubSpot they will be automatically created. 
• If you would like to leverage the iMIS communication preferences for emails, you can use this tool to create communication preference tokens and members can edit their preferences without logging in.