ATS MailChimp Integration Module

About the App

An Integration Module within the iMIS Bridge powered by ATS platform

Key Features

• Bulk upload people from multiple IQA queries in iMIS into multiple lists at MailChimp (e.g., MEMBERS, DONORS, PROSPECTS)
• Upload MailChimp tags and MailChimp interests to easily segment records in MailChimp
• Write back MailChimp activities into the iMIS record of each individual, including:
  • When an email was sent
  • Email delivery (sent, bounced, etc.)
  • Email opens
  • Email clicks (including URL and IP address)
  • Email unsubscribes

Supported Use Cases

• Contact lists can be created in iMIS via IQA and synchronized to MailChimp on a scheduled basis.  Upon completion of the synchronization, contact information is updated in MailChimp where e-mail communications can be sent to the various contact lists.
• Custom fields for contacts, such as paid through date, YTD donations and the like can be synched with MailChimp through IQA.
• Tags for contacts, such as member type, CEO, Company Admin and the like can be synched with MailChimp through IQA to be used for segmenting e-mail campaigns.
• Interests for contacts, such as committee participation, chapter affiliation, and the like can be synched with MailChimp through IQA to be used for segmenting e-mail campaigns.
• Actions taken by mail recipients at MailChimp can be written back to iMIS.  
• Using the power of the IQA you can cross tabulate MailChimp actions with your iMIS data to create pinpoint targeted campaigns.